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Writing the Best Real Estate Listing
from: John GrothReal Estate Listings: Compete with Quality
Introducing your real estate for sale in a well thought out listing is the first introduction your prospective buyer will have for the property. The real estate listing should be complete and the facts contained in the listing should be accurate. The prospective buyer should find the listing easy to understand and tempting enough to make them motivated to learn more and come out to view the property. As technology moves forward with advances in print and the internet getting the attention of buyers can be an easier assignment.
How many times have you read a real estate listing with vital information left out? Basic things like number of bedrooms or the amount of property tax paid. On the other hand others put in such an excessive amount of information, or with nothing by abbreviations that the prospective buyer will just move on to the next listing. You can’t go wrong starting with the basics. Numbers of bedrooms, if raw land the zoning, size of the lot and so forth. Detail the properties most attractive selling points like large lot, or remodeled master suite or location. Color pictures always support the written real estate listing.
Your real estate listing should not only be factual but honest. Many prospective buyers invest a lot of time and energy to get out and view properties. They are therefore not likely to appreciate finding that the home they see listed as lakefront property is actually overlooking the lake from a block away and has lake access. There really is a difference. The more inflated the claims, the less likely buyers will be willing to work with a property owner. Since buyers ultimately want to feel good about their purchase, it is better to be honest and show credibility than to be dishonest and run the risk of having no one to sell to. Plus in many areas it’s against the law not to disclose all the facts about the property.
Online real estate listings are a great option to marketing a home. Visualization plays an extremely vital role when it comes to marketing a property and the internet is a perfect venue for creating stunning visual portfolios. The number of technological advances, such as the 360 degree camera shot, allows prospective buyers to pan around and see a property from every angle without ever having to leave the comfort of their home. This is a bonus for those who find themselves in need of a residence in an entirely different city or state. Properties with these types of listings are also likely to get a higher number of views as compared to the conventional real estate listing.
Studies have shown in a variety of sales situations, everything being equal, that you’ll make the sale sooner and closer to the asking price if a larger number of prospective buyers are motivated to take the next step and view the property. So with a proper balance of facts, technology and good old fashioned sales savvy will go a long way toward selling your property.
Indiana Real Estate News
Premium Outlet Centre to open north of Montreal in town of Mirabel
By The Canadian Press MONTREAL - A major U.S. real estate company will partner with two Canadian retail property developers to build a new shopping outlet centre north of Montreal. Indiana-based Simon ...
Read more...M&I Hires Veteran to Lead KC Commercial Real Estate Team
LEAWOOD, Kan., May 21, 2012 /PRNewswire/ -- Ty Garver has been hired by M&I, a part of BMO Financial Group, as Director, Commercial Real Estate for Kansas City. In his role, Garver oversees sales and relationship ...
Read more...Real estate group to meet Thursday
SOUTH BEND -- The local chapter of Real Estate Investors' Association of north-central Indiana will present a dual program Thursday. Joel Steiner of Habitat for Humanity will explain how Habitat's program works and new deadlines for those who would like to buy a home through Habitat. Next, members of the REIA board will discuss different proposed landlord registration programs and how they would ...
Read more...Micoley Auctions Conducts First Ever FDIC Online Real Estate Auction Featuring 50 Midwest Properties
GREEN BAY, Wis. -- Micoley Auctions [www.fdicauction.com] announces the first ever FDIC Online Real Estate Auction with bidding through June 2, 2012, according to Wade T. Micoley, President.
Read more...Calendar of upcoming business events
SATURDAY'S EVENTS Central Indiana Real Estate Investors Association. Program: Learn How To Turn Foreclosures, Estate Sales and Ugly Houses into Fast Cash ...
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